The New Amsterdam Alliance is an independent association committed to a liveable city for all. The Alliance brings together social initiatives, companies, funds, involved Amsterdammers and the municipality to work together on solutions to urgent urban issues. Based on shared ownership and equality, members strengthen each other and build a resilient, inclusive and future-oriented Amsterdam.

During the exploration for the NAV revealed a great need to work together to strengthen the city's liveability. To put our shoulders to the wheel together. An association makes this possible because all members are equal and each contributes their own knowledge and experience.

No, the Nieuw Amsterdams Verbond was born out of the need of businesses and concerned Amsterdammers to make a greater contribution to the city. The development of the New Amsterdam Alliance did receive (partial) funding from the municipality in the initial period. Since 1 February 2024, quartermaster Nina Tellegen has been working on a exploration, a action plan and covenant development. This phase was financed by the municipality. Since 1 November 2024, Rabobank, Booking.com, the municipality and a wealthy Amsterdammer have invested in the set-up of the New Amsterdam Covenant.

The mayor is patron of the association and also its namesake. She has already called for other forms of cooperation in the city in 2023. 'What the business climate needs most now is a connected city where differences in prosperity and well-being between people are reduced. A new Amsterdam Covenant! (...) An alliance where success is not just the growth of the economy, but the reduction of poverty, the reduction of inequality and finding solutions together to the big problems of our time. A city that is not only smart, but also wise. (...) Together we are stronger, in genuine interest and respect for each other, in togetherness and in connectedness'. State of the City speech 23 May 2023.

The mayor is closely involved in the New Amsterdam Association as an ambassador. Although she has no formal role within the association, her involvement is of great value. She supports the mission of the Alliance and regularly attends meetings and events.

After 27 October 2025, the Nieuw Amsterdams Verbond will have a Managing Director and a Supervisory Board consisting of 3 - 5 people and a small team. Supervisory Board membership is unpaid and is for a period of four years, with the possibility of renewal for another four years. The SB supervises the director-director, who is accountable to the General Assembly. All members have a vote at the annual ALV, which is always combined with a substantive programme to increase member involvement. 

In the statutes The tasks and responsibilities of all bodies are laid down in the Charter. The starting point here is to shape the association in such a way that the managing director and the supervisory board can lead the association in a businesslike and professional manner.

Until 27 October 2025, the quartermaster and the director of Stichting Amsterdam 750 (1 day a week), supplemented by a few hours from a communications officer and an office manager, will form the association's team. The first SB will be installed during April.

Its core values are decisiveness, equality, trust and connection.

The News Amsterdam Alliance was founded out of the need for businesses and concerned Amsterdammers to make a greater contribution to the city and work together to strengthen liveability for all.

Social initiatives, corporate companies, involved Amsterdammers (entrepreneurs and wealthy individuals), funds and the municipality can become members. To ensure that the association has a balanced composition, we use a distribution key. A maximum of one third of the members are social initiatives. Two thirds of the members are companies and involved Amsterdammers. If one of the categories is full, new applications are put on a waiting list. For more information, please visit the membership page.

 Costs vary by type of member: initial allies (€25,000 p/y), corporate companies (€7,500 p/y), engaged Amsterdammers (€1,750 p/y), social initiatives (€750 p/y), funds (€7,500 p/y) and the municipality (substantial contribution). More information can be found on the membership page.

Yes, there is an introductory membership until 1 January 2026. During this period, you pay the membership fee but do not yet contribute to initiatives or the incentive budget.

Core allies are keen to contribute more to the movement initiated by the Nieuw Amsterdams Verbond and commit to the association through a higher contribution ( €25,000 p/y) and a higher contribution (min. €50,000 p/y) to initiatives and/or the incentive budget. They get extras including an annual special networking meeting.

Besides the financial contribution, active participation in meetings, roundtables and knowledge sharing is appreciated. The exact contribution varies by membership type.

Portfolio of initiatives

The New Amsterdam Alliance is building a portfolio of 10 to 25 proven social initiatives that make an impact on themes such as health, education, equity, livelihood security and inclusion.

Roundtables

The New Amsterdam Alliance organises thematic roundtables where social initiatives, businesses, concerned Amsterdammers, funds and the municipality share knowledge on specific themes and work together on concrete solutions.

Incentive budget

An incentive budget is available for smaller or new initiatives with potential, so that experimentation and innovation are also given space.

Digital platform (2025)

Later this year, NAV will launch an online platform for members, bringing together supply and demand from the city - from knowledge and resources to collaboration.

The focus is on health, education, inclusion, equity and livelihood security.

Initiatives are selected based on criteria such as ANBI status, proven impact, reliability, active involvement of residents and focus on core themes. The selection is done in cooperation with funds and the municipality. See the selection criteria. That click-through does not yet work anywhere in the incentive budget nor in the selection criteria.

Criteria include ANBI status, budget of €300,000 to €3.5 million, minimum 3 years of existence, proven impact, reliability, active involvement of residents and focus on core themes. See the selection criteria.

This is a fund for smaller, new initiatives that do not (yet) meet the criteria for the portfolio but have potential to contribute to the alliance's objectives For more information, please refer to the incentive budget page.

Roundtables are meetings where members exchange knowledge and initiate cooperation on specific topics. These are open to members only.

On Amsterdam's 750th anniversary, the alliance will be officially handed over to the city as a lasting gift to all Amsterdammers. The aim is to have at least 50 members by then.

There is an incentive budget for smaller, new initiatives that do not (yet) meet the criteria for the portfolio but have potential to contribute to the alliance's objectives. More about the incentive budget can be found at this page.