About the association
What is Mayor Femke Halsema's role?
The mayor is patroness of the association and namesake. She has called for new forms of cooperation in the city in 2023. She has no formal role but is important as an ambassador and will regularly attend events.
Is the New Amsterdam Alliance an initiative of the municipality?
No, it arose from the needs of businesses and concerned Amsterdam residents. The development did receive (partial) funding from the municipality in the initial period. Since 1 November 2024, Rabobank, Booking.com, the municipality and a wealthy Amsterdammer have invested in the set-up.
Why is the New Amsterdam Alliance an association?
During the exploration, there appeared to be a great need to work together to strengthen the city's liveability. An association offers an opportunity to do this jointly with equal input from all stakeholders.
What is the New Amsterdam Alliance?
The Nieuw Amsterdams Verbond is an association that brings together social initiatives, businesses, concerned Amsterdammers, funds and the municipality to jointly contribute to a liveable and future-proof city.
