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About us

The New Amsterdam Alliance is an independent association that brings people and organisations together. Entrepreneurs, social initiatives, funds, involved Amsterdammers and the municipality strengthen each other through the Alliance - to build a more liveable Amsterdam for all together.

Amsterdam is built on entrepreneurship. A city that is always on the move, full of people who see opportunities, take initiative and find solutions. But despite all the energy and initiatives emerging everywhere, the gaps are growing. People and ideas don't automatically find each other. And that is a shame, because it is precisely in connecting that the city's strength lies. New connections bring new insights. And from those insights, new actions emerge.

1. Background

It is time for a New Amsterdam Alliance. The best ideas for the future of our city often do not lie on desks in the Stopera. But on the streets, in neighbourhood meetings, where entrepreneurs sit together and where our young people take the initiative.

Femke Halsema, State of the city speech May 2023

In 2025, Amsterdam will celebrate its 750ste birthday. A milestone to celebrate. To celebrate that Amsterdam is a vibrant, beautiful city, where people from all over the world, with diverse backgrounds and orientations, feel at home. A rich city financially, socially and culturally. Consequently, on international rankings of the most liveable cities, Amsterdam often scores very high. According to recent Arcadis research among 100 world cities, Amsterdam is even the most attractive large city in the world with the highest scores on liveability, transport and social cohesion. Only on affordability does the city score less.

These high scores mask the fact that there are parts of the city where things are much less well off. For instance, people in neighbourhoods like Nieuw-West and Southeast live on average six years shorter than other Amsterdammers and become chronically ill much sooner. Some neighbourhoods also score significantly worse than the rest of the city in terms of liveability, equity and crime.

Research shows that large groups of residents of these neighbourhoods do not feel heard and seen. The government offers various measures to support people in difficulty, but the system is complex and the measures are fragmented, making it difficult to find the right help. Moreover, (digital) skills, access to a computer and the internet are often necessary to obtain this support, while far from everyone has these.

The place where you are born and grow up in Amsterdam strongly determines your future. The great inequality between neighbourhoods in the opportunities young and old have to shape their lives threatens the liveability of the city. Without a structural and timely approach to tackling the problems in these neighbourhoods, ever larger groups are falling into subsistence insecurity, and street safety is deteriorating. This is unacceptable - not only for the liveability of the city, but also from a compassionate point of view. In a prosperous city like Amsterdam, it is irresponsible for children to grow up in such conditions.

 

2. New Amsterdam Alliance

On the eve of the city's 750th anniversary, which will take place on 27 October 2025, we established the Nieuw Amsterdams Verbond. An association in which companies, wealthy Amsterdammers, social initiatives, funds and the City of Amsterdam work together. We are joining forces to invest in a city where it is good and safe to live, do business and stay. Where sufficient talent is educated and polarisation is countered because we know and respect each other.

The aim of the New Amsterdam Alliance is to strengthen the city's liveability for all and thereby build a future-proof city.

We work towards this goal by making more resources, networks and expertise available for social initiatives in the city's various neighbourhoods.

An association was chosen instead of, say, a fund because the core of the Nieuw Amsterdams Verbond is that different form of cooperation where members from different parts of society meet. The association organises meetings for its members and patron Femke Halsema will attend one or more events every year.

Target of the association are all Amsterdammers who could use a helping hand. We focus on social tasks in the areas of health, education, social security and equal opportunities.

Social initiatives in the neighbourhoods

Within the alliance, social initiatives in the various neighbourhoods are central because we believe these initiatives make a crucial contribution to strengthening that liveability by increasing equity, strengthening social cohesion and countering polarisation.

Principles

  • Unburdening social initiatives, businesses and involved Amsterdammers to make more money and in-kind support available for the major social tasks facing the city.
  • Equal cooperation: different parties, such as companies and initiatives, work together on the basis of shared responsibility.
  • Demand-driven approach: the needs of the social initiatives are central.
  • Core values of the association are decisiveness, equality, trust and connection

Activities

  • Creating a portfolio of initiatives with proven impact on the themes of health, education, equity and/or livelihood security.
  • Organising roundtables to ensure knowledge exchange and cooperation.
  • Making available an incentive budget, for smaller, new initiatives.
  • Creating a platform where demand and supply of in-kind support are effectively linked.

Intended results

From the association's goal of strengthening the city's liveability for all and thereby building a future-proof city together, we are working towards the following results.

For the various themes with an emphasis on the New West, Southeast and North districts:

  • Healthier Amsterdammers (physically and mentally)
  • More/improved/equal access to education
  • Increased livelihood security
  • Greater equality of opportunity
  • More connected city

Once the development demand of the initiatives is clear, we can link quantitative and qualitative results to it.

Intended outcomes for the association are:

  • Strengthen and make social initiatives more sustainable both financially and substantively so that they can make a greater contribution to strengthening liveability.
  • Clear and accessible portfolio of social initiatives, with no major accountability for the initiatives
  • Understanding needs from different perspectives/from different members
  • One place where all stakeholders meet, exchange knowledge, help and inform and therefore cooperate more efficiently.
  • Improved municipality-business relationship
  • 50 members on 27 October 2025, ambition: 100 members by the end of 2026
  • A minimum of 15 portfolio initiatives will be supported from NAV in 2026 and 30 in 2027

More information on the NAV?

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Work towards the connected city of the future and join this movement today. Find each other. Strengthen each other.
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Oosterdokskade 143
1011 DL Amsterdam

CHAMBER OF COMMERCE: 96893893
VAT: NL867820354B01
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